News and Insight
from the Canny team.

Determining if your newsletter, podcast or blog is a business or a hobby is important for tax purposes and legal obligations. The classification depends on several factors, and the lines can sometimes be blurry. Here are some key criteria to help you determine whether your activity is a business or a hobby.

In the distraction ridden world of entrepreneurship, staying focused is a crucial skill that can make or break your success. As an entrepreneur or creator, you face constant challenges, distractions, and opportunities, which can easily divert your attention from the primary goals and tasks. To build a thriving business, you must develop and maintain unwavering focus. Today we break down 9 actionable strategies to help entrepreneurs and creators sharpen their focus, increase productivity, and achieve their long-term goals.

The Barnum Effect, also known as the Forer Effect, is a fascinating psychological phenomenon that highlights our tendency to accept vague and general statements as highly personalized and accurate descriptions of ourselves. Named after the famous American showman P.T. Barnum, this effect provides valuable insights into the way our minds work, impacting areas as diverse as horoscopes, personality assessments, and even newsletter strategies.

In today's digital age, starting a media business has become more accessible than ever before. With the rise of online platforms, social media, and digital advertising, aspiring entrepreneurs can carve out their niche in the media landscape and reach a global audience. Whether you're passionate about news, entertainment, lifestyle, or any other niche, this guide will provide you with essential steps to kickstart your media business journey.

Unlock the potential of your newsletter content with effective SEO strategies. While newsletters are primarily seen as marketing and tools of education, their content holds potential value for search engine optimization (SEO). By optimizing your newsletter content, you can extend its reach, attract new subscribers, and drive more traffic to your website.

Are you ready to finally start your business as a YouTube creator in 2024? Starting a YouTube channel isn't just about hitting the record button; it's a journey of honing your craft, building a brand, captivating an audience, and carving out your unique space in a bustling digital universe. In this guide, we'll walk you through the essential steps to launch, nurture, and flourish your YouTube channel in 2024.

In an age where information is abundant, the ability to craft meaningful, memorable content stands as a defining factor for digital success. But what makes content truly shine? At its heart, content creation is an art—a blend of creativity, strategy, and understanding. Let's breakdown this journey of content craftsmanship.

Now more than ever, newsletters are an essential tool for businesses to communicate with their audience. However, creating an engaging newsletter that stands out requires time, expertise, and strategic planning. A content management agency for your newsletter may be the key to unlocking the potential growth of your business.

Many aspiring podcasters are deterred by the misconception that podcasting requires a full-fledged team and an overwhelming amount of time. However, after years of trial and error, I have discovered a streamlined approach that allows me to produce my podcast with just 4.5 hours of my time each month. In this article, I will unveil my "Podcast Efficiency Wheel" and share the five easy steps I follow to optimize podcast production.

Ensuring that your emails land in the inbox rather than in the spam folder is crucial for the success of your newsletter business. Here are some best practices to help improve email deliverability and increase the chances of your emails reaching the inbox.

As a business owner, you may dream of having a massive subscriber base of 1 million loyal newsletter subscribers or followers. But achieving that goal requires a strategic approach and a well-designed framework. Today, I'll outline the ultimate framework to help you build, scale and manage your newsletter business to 1 million subscribers, while also incorporating SEO best practices to improve your website's search engine rankings.

In today's digital age, anyone can turn their creative passions into a business. Whether you're running a newsletter, podcast, or blog, there are countless opportunities to monetize your talents and build a successful career as a creator. But, like any business, running a creator-based business requires careful planning and execution. In this post, we'll discuss five principles for running a successful creator-based business that can help you achieve your goals.